Designing with Evidence, Building with Empathy, From Insights to Outcomes.
Great design isn’t just about pixels—it’s about people. That’s why I don’t just design interfaces; I investigate systems and user experience problems. Through interviews, journey mapping, heuristic analysis and usability testing, I uncover insights that reveal why users struggle and what they need in order to proceed. Pairing those insights with prototyping and visual design ensures the end result isn’t just beautiful—it’s effective, inclusive, and impactful.
Gabriella is a dream to work with. Gabriella is a very talented and capable UX Designer with exceptional, problem solving skills. I have no problem recommending Gabriella and her services to anyone who want their user centered designs brought to life.
Steven Scammell, MAusIMM
Experienced Senior Metallurgist
Not only did Gabriella excel in going the assigned tasks but she took the initiative to lead them. She interacted with clients to conduct contextual inquiries, for gathering information on their needs, analyzing data, and assisting in the preparation of the final report. Gabriella demonstrated thoughtfulness and diligence - exhibited this attitude in tall of the work that she touched.
Paul Morris
Strategic Design Director | Focus Professional Services
We chose this template for our website to achieve a more unique interface. It offers visitors an engaging experience of discovering content instead of boring top-to-bottom scrolling. Plus, the context-sensitive cursor animations are a delightful touch!
Jason
About MustBe
You've created something truly amazing — completely innovative and far from the typical cookie-cutter template. There are even a few elements I didn’t think were possible to achieve in Webflow. I love it!
Alice
About Duotint Pro
Gabriella is an innovative, precise, intelligent and very creative thinker, designer, and coworker. I'd hire her in a heartbeat. She works well with others and is very helpful at crunch time. I enjoyed working with her a lot.
Ray Farmilo
Experience Business Development Specialist
Gabriella beautifully captures design intent, communicates clearly at every step, manages expectations seamlessly, and consistently delivers on time as promised.
Dieter Hastings
Professor at Seneca College
A Research-Driven Design APPROACH - Makes the Difference
Discover your customer's mental models - map out their journey, identify their pain-points & user needs. Strategically test content and designed assets to ensure it will resonate with your audience and meaningfully drive impact.
